Some of the best Adobe Analytics-Heatmap alternatives you can use include Deepbux, Hotjar, Crazy Egg, Inspectlet, and Userlytics. These tools offer a variety of features that can help you understand how users interact with your website or app, such as heatmaps, session recordings, user feedback, and A/B testing tools.

Adobe Analytics Heatmap is a data visualization tool that uses color to depict the volume and variations of user activity on a webpage. It can be used to track clicks, scrolls, hovers, and other user actions, providing insights into how users are interacting with your website and where they are engaging the most.

Adobe Analytics Heatmap is a powerful tool, but it can be expensive and limited in some ways. If you are looking for a more affordable, feature-rich, and easy-to-use heatmap alternative to Adobe Analytics, there are a number of options available. You will just need to consider your specific needs and budget when choosing the right tool for you.

So in this article, we will be sharing with you these alternatives along with their features, pricing, pros, and cons. We will also compare them to each other and give a recommendation that we think will be beneficial to you. So, stay close.

Overview

Heatmaps are a data visualization tool that uses color to represent the volume and variations of user activity on a webpage. They can be used to track clicks, scrolls, hovers, and other user actions, providing insights into how users are interacting with your website and where they are engaging the most.

Heatmaps work by collecting data on user behavior, such as clicks, scrolls, and hovers. This data is then used to create a visual representation of the webpage, with different colors representing different levels of user activity. For example, areas of the webpage that receive a lot of clicks will be colored red, while areas that receive less activity will be colored blue or green.

Heatmaps are important for digital analytics because they provide insights into how users are interacting with your website. This information can be used to improve the user experience, increase conversions, and boost SEO.

Some of the benefits of using heatmaps include:

• Identify areas of your website that are getting the most and least attention
• Understand how users are navigating your website
• Identify potential usability issues
• Improve the placement of important elements on your website, such as call-to-action buttons
• Track the effectiveness of your marketing campaigns
• A/B test different versions of your website to see which one performs better

Adobe Analytics' Activity Map is a powerful heatmap tool, but it has some limitations. It can be expensive, especially for small businesses and startups, and it can be difficult to use for complex websites or apps.

Deepbux

Deepbux is a website analytics and engagement tool that helps website owners increase their conversion rate. It does this by tracking, analyzing, and engaging with website visitors. 

By tracking visitor sessions, creating heatmaps, and recording visitor sessions, Deepbux helps website owners like you understand how visitors interact with their website. This information can be used to improve the user experience and increase the likelihood of visitors becoming customers. Deepbux also allows website owners to engage with visitors using notification widgets. These widgets can be used to promote products or services, offer discounts, or collect feedback. 

Features

Deepbux is easy to use, even for website owners with no experience with analytics. It has an intuitive user interface and a variety of helpful features. These features include:

1. Visitor Analytics Tracking:

• Gain insights into your website’s performance by monitoring visitor behavior. 
• Understand where users spend their time and how they navigate through your site, ultimately leading to conversions. 
• Dive deep into audience demographics and geographic data. 
• Visualize user journeys with funnel and flow views. 
• Export comprehensive reports in CSV or PDF formats for in-depth analysis.

2. Enhanced Visitor Experience Analysis:

• Dig into a qualitative analysis of your customers’ interactions with your website. 
• Observe their clicks, interactions, and any obstacles preventing them from completing desired actions. 
• Visualize user engagement through heatmaps, showcasing click, scroll, and linger patterns. 
• Bring visitor experiences to life with session recordings. 

3. Engagement Notification Widgets:

• Boost website conversions with engaging notification widgets. 
• Choose from a wide selection of over 25 customizable widgets. 
• Build trust with social proof, create urgency with FOMO (Fear of Missing Out) elements, and gather responses and feedback through collection widgets. 
• Personalize display rules, behavior settings, and goals to ensure timely user engagement. 

Pricing plans

Here are the Deepbux pricing plans:

Free Forever Plan: $0 per month

• Connect one website
• 5 active notifications
• Up to 5,000 monthly page views
• Up to 10,000 notification impressions
• Track visitor events
• All notifications enabled
• 10 session replays per month
• 90 days data retention
• Website heatmap unlimited data collection
• 24/7 customer support

Starter Plan: $29 per month

• Connect 10 websites
• 100,000 page views per month, per website
• Unlimited visitor events tracking per month, per website
• 1,000 sessions replays per month, per website
• 20 websites heatmaps
• Event and goals tracking
• 50 notifications
• 300K notification impressions per month
• 180 days data retention for visitors events and notifications
• 3 days data retention for sessions replays
• Teams, all notification options enabled
• No removable branding and no custom branding

Growth Plan: $99 per month

• Connect 20 websites
• 1,000,000 page views per month, per website
• Unlimited visitors events tracking per month, per website
• 5,000 sessions replays per month, per website
• 30 websites heatmaps
• Event and goals tracking
• 100 notifications
• 3 million notification impressions per month
• 180 days data retention for visitors events and notifications
• 3 days data retention for sessions replays
• Teams, all notification options enabled
• Removable branding and custom branding

Ultimate Plan: $249 per month

• Connect 100 websites
• 10,000,000 page views per month, per website
• Unlimited visitors events tracking per month, per website
• Unlimited sessions replays per month, per website
• Unlimited websites heatmaps
• Event and goals tracking
• 300 notifications
• 30 million notification impressions per month
• 180 days data retention for visitors events and notifications
• 3 days data retention for sessions replays
• Teams, all notification options enabled
• Removable branding and custom branding

Pros:

• Affordable pricing
• Comprehensive set of features
• Easy to use
• Integrates with a variety of third-party tools
• Excellent customer support
• Deepbux offers a free plan mouth-watering features, so you can try it out before you commit to a paid plan.
• Deepbux offers a one month free trial for its paid plans.

Cons:

• Deepbux's pricing can be expensive for some businesses, especially small businesses with limited budgets.

Hotjar

Hotjar is a website analytics platform that helps you understand how visitors interact with your website. It does this by tracking user behavior and generating heatmaps of clicks, scrolls, and movements. Hotjar also records full user sessions, so you can see exactly what visitors do at each stage of their journey.

Features

Here are the key features of Hotjar:

• Analyze user behavior using three types of heatmaps: Click heatmaps show you where visitors click on your website, scroll heatmaps show you how far down visitors scroll, and move heatmaps show you where visitors move their cursors.
• Track data for desktop and mobile sessions: Hotjar tracks both desktop and mobile sessions, so you can spot the differences in behavior between both sets of users.
• Record full user sessions and replay them when needed: Hotjar records full user sessions, so you can follow users along for their entire journey and see precisely what they do at each stage.
• Analyze form use on your pages: Hotjar lets you analyze the use of forms on your pages, so you can see how often people are filling them out and where they are dropping off.
• Conduct surveys and polls for your visitors: Hotjar lets you conduct surveys and polls for your visitors, so you can collect feedback and learn more about their needs and preferences.

Pricing

Hotjar offers a free tier for personal use, which supports up to 300 visitor recordings and three different heatmaps. Paid plans start at $29 per month.

Pros

• Comprehensive set of features
• Easy to use
• Integrates with a variety of third-party tools
• Excellent customer support
• Hotjar is well-established and has a good reputation in the industry.
• Hotjar offers a free plan with limited features, so you can try it out before you commit to a paid plan.

Cons

• Can be expensive for some businesses
• Some users have reported bugs and glitches

Crazy Egg

Crazy Egg is a website analytics tool that tracks where visitors click on your website and how far they scroll down. It also provides basic analytics data on which pages have been viewed most frequently and where your visitors have come from.

Crazy Egg can be used to improve your website's conversion rate by identifying areas where visitors are clicking the most and areas where they are dropping off. It can also be used to improve your website's user experience by identifying areas where visitors are struggling to find the information they need.

Features

• Heatmaps
• Recordings
• A/B Testing
• Traffic Analysis
• Errors Tracking
• Surveys

Pricing

Crazy Egg offers a variety of pricing plans, including a free trial. Paid plans start at $29 per month and offer more features and higher limits.

Pros

• Easy to set up
• Five different interactive ways to view results
• Results can be exported
• Can aid design decisions

Cons

• It is not really a usability tool
• The confetti visitor box doesn't move off the snapshot most times
• Only two snapshots can be compared through heatmap view.

Inspectlet

Inspectlet lets you watch visitors navigate your website in real time. It records their every mouse movement, scroll, click, and keypress, so you can see exactly what they're doing and where they're going.

Features

• Behavioral Analytics
• Dashboard
• Heatmaps
• Real Time Analytics
• Tagging

Pricing

Inspectlet offers a free version as well as a paid version starting at $39 per month. 

Pros

• Advanced filtering for session recordings: allows you to filter session recordings by specific criteria, such as page viewed, event triggered, or visitor location.
• Integrable with many content management systems: allows you to integrate Inspectlet with your existing CMS.
• Excluding visitors via IP address: allows you to exclude specific visitors from being recorded, such as your own team members.

Cons

• Not easily customizable: Inspectlet is not as customizable as some other session recording tools, so you may not be able to configure it exactly as you want.
• Short data retention period for free and mid-size plans: the free and mid-size plans of Inspectlet have a relatively short data retention period, so you will need to upgrade to a paid plan if you need to keep your recordings for longer.
• When the number of recordings increases searching gets slow: as the number of recordings in your account increases, it can take longer to search for and find specific recordings.
• UI design is a bit clunky and needs to be redesigned: the user interface of Inspectlet is not as user-friendly as some other session recording tools.
• Not very attentive customer support: some users have reported that Inspectlet's customer support is not very responsive.

Userlytics

Userlytics is a cloud-based platform that helps businesses of all sizes test their digital assets, such as websites, apps, prototypes, and competitor websites. It allows users to optimize the customer journey by defining the target audience based on demographics such as country, gender, age, education, employment, and income.

In other words, user analytics is a tool that businesses can use to test their digital products with real users to see how they interact with them and identify areas for improvement. This can help businesses improve the user experience and conversion rates of their digital products.

Features

• AB Testing
• Assessment Management
• Collaboration Tools
• Commenting/Notes
• Customer Experience Management
• Customizable Categories
• Customizable Fields
• Customizable Forms
• Customizable Questions
• Dashboard
• Demographic Data
• Design Management
• Engagement Tracking
• Multi-Channel Data Collection
• Multi-Language
• Negative Feedback Management
• Prototype Creation
• Question Library
• Real Time Analytics
• Reporting/Analytics
• Screen Activity Recording
• Software Testing Management
• Survey/Poll Management
• Third Party Integrations
• Unmoderated Testing
• Usability Testing
• User Journeys
• User Management
• User Research Analysis
• Video Support
• Visual Analytics

Pricing

Userlytucs offers a free trial and a subscription plan that starts at $49. A custom project costs $99 per participant per month.

Pros

• Easy to use
• Fast candidate responses
• Excellent customer service

Cons

• Relatively expensive for short tests
• Credit system is overly complicated 

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Please note that this is just a general comparison of the features and pricing of the different tools. For more detailed information, please visit the individual tool websites.

Verdict

If you're looking for a powerful and affordable website analytics tool, I encourage you to try out Deepbux. Deepbux can help you improve your website or app performance by providing insights into how visitors are interacting with your site. You can use this information to identify areas where you can improve the user experience, increase conversions, and boost SEO.

Deepbux is also easy to use, even if you don't have any experience with web analytics. The platform has a simple and intuitive user interface, and it offers a variety of resources to help you get started. Most importantly, Deepbux is affordable. Deepbux offers a variety of pricing plans, starting at just $29 per month. This makes it a great option for businesses of all sizes.

Deepbux is a great alternative to Adobe Analytics. Try Deepbux today and see how it can help you improve your website or app performance. You can sign up for a free trial today to get a feel for it.

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