WordPress vs. Substack vs. Ghost vs. Medium

For most bloggers, WordPress is the best platform. It offers the most flexibility, customization options, and community support. However, it can be complex to set up and maintain. Substack and Medium are good options for beginners but offer fewer features. Ghost is a middle groundbut has a smaller community.
Written by
Fredrick Eghosa
Published on
October 16, 2023
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For most bloggers, WordPress is the best platform. It offers the most flexibility, customization options, and community support. However, it can be complex to set up and maintain. Substack and Medium are good options for beginners but offer fewer features. Ghost is a middle groundbut has a smaller community.


Blogging platforms typically provide a variety of features, such as a content management system (CMS), a web hosting service, and a domain name registration service. Some of the key features to consider when choosing a blogging platform include: Ease of use—how easy it is to set up and use the platform, Flexibility and customization options—how much control you have over the design and layout of your blog, Monetizationfeatures—if the platform offers any features to help you monetize your blog, such as advertising or subscription plans, and then Community and support—how large and active the community of users and developers for the platform is.


In this comprehensive article, we will dig into blogging platforms, comparing four popular options: WordPress, Substack, Ghost, and Medium. Whether you’re a seasoned blogger or just starting, making the right platform choice is crucial for your success. So, we’ll explore the pros, cons, and unique features of each platform, helping you make an informed decision. Let’s begin!


WordPress is a free and open-source content management system (CMS) that is used to create and manage websites and blogs. It is the most popular CMS in the world, powering over 40% of all websites.

WordPress is a powerful platform because it is highly customizable. There are thousands of free and premium WordPress themes and plugins available, which can be used to change the look and feel of your website, add new features, and improve its functionality.

Here are some of the benefits of using WordPress:

  • Flexibility: WordPress can be used to create any type of website, from a simple blog to a complex e-commerce store.
  • Customization: WordPress is highly customizable, thanks to the wide range of themes and plugins available.
  • Community: WordPress has a large and active community of users and developers, which means that there is a wealth of information and support available.
  • Affordability: WordPress is free to use, and there are many free and affordable themes and plugins available.

SEO (search engine optimization) is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). SEO plugins can help you optimize your WordPress website for search engines, which can lead to more traffic and visitors. One SEO plugin for WordPress, Deepbux. 


Deepbux offers a WordPress plugin that allows you to add Deepbux notification widgets to your WordPress website.

You can also use Deepbux to track and analyze website visitors from any platform. To do this, you will need to add a Deepbux pixel to your website. The Deepbux pixel is a small piece of code that tracks website visitors and sends their data to Deepbux.


Once you have added the Deepbux pixel to your website, you can use Deepbux to track and analyze website visitors from any platform. You can view data such as the number of visitors, their page views, and their bounce rate.



WordPress is free and open-source software, so there is no direct cost for the platform itself. However, you will need to purchase a domain name and hosting to set up your WordPress website. Domain names typically cost around $12/year, and hosting plans start at around $2.95/month.

In addition to the cost of a domain name and hosting, you may also need to purchase WordPress themes and plugins. WordPress themes and plugins can range in price from free to hundreds of dollars.


  • Flexible and customizable
  • Large and active community
  • Affordable
  • A wide range of themes and plugins are available.


  • Can be complex and time-consuming to set up and maintain.
  • Requires some technical knowledge for some tasks



Substack is a newsletter-focused blogging platform that is known for its user-friendly interface. The platform is designed to be easy to use, even for users with no prior experience with blogging or email marketing.

Substack's interface is divided into three main sections:

  • Writer: This section is where you create and manage your newsletter content. You can write new posts, edit existing posts, and preview your newsletter before sending it out to your subscribers.
  • Subscribers: This section is where you manage your subscriber list. You can add new subscribers, import subscribers from other platforms, and segment your subscribers into different groups.
  • Analytics: This section provides you with insights into your newsletter performance, such as open rates, click-through rates, and unsubscribe rates.

Substack is designed to help you create and send email newsletters. The platform integrates with your email provider, so you can send your newsletters directly to your subscribers' inboxes.

Substack also provides a number of features to help you engage your audience with your email newsletters, such as:

  • Subscription landing pages: Substack helps you create subscription landing pages where people can sign up for your newsletter.
  • Welcome emails: Substack can automatically send welcome emails to new subscribers.
  • Confirm opt-in: Substack can send confirmation emails to new subscribers to verify their subscription.
  • Email scheduling: Substack allows you to schedule your newsletters to be sent out at a later date.
  • Email analytics: Substack provides you with insights into your newsletter performance, such as open rates, click-through rates, and unsubscribe rates.


Substack offers a free plan that includes up to 500 contacts and 3,500 email sends per month for 1,000 subscribers. Paid plans start at $8/month for 500 contacts and $7,500 per month, rising to $67/month for 10,000 subscribers. and unlimited emails.

Substack also offers a premium plan that includes additional features such as custom branding and advanced analytics. 



  • User-friendly interface
  • Integration with email newsletters
  • Powerful features for audience engagement
  • Built-in monetization features


  • Limited customization options
  • Not ideal for creating a traditional blog
  • Platform lock-in



Ghost is a minimalist blogging platform that is designed to help writers focus on their content. The platform has a clean and simple user interface, and it removes all unnecessary distractions.

Ghost's minimalist approach to blogging has a number of benefits:

  • Improved focus: Ghost's clean and simple interface helps writers focus on their content and avoid distractions.
  • Increased productivity: Ghost's minimalist approach can help writers be more productive by eliminating unnecessary tasks.
  • Better writing: Ghost's focus on content can help writers produce better writing.

Ghost is an SEO-friendly blogging platform. The platform includes a number of features to help you optimize your blog for search engines, such as:

  • Clean code: Ghost's code is clean and well-structured, which makes it easy for search engines to crawl and index your blog.
  • Fast loading times: Ghost blogs are typically fast-loading, which is a factor that search engines consider when ranking websites.
  • Schema markup: Ghost supports Schema markup, which is a way to provide additional information about your content to search engines.


  • Basic Plan: $9 per month, accommodating a maximum of 500 members.
  • Creator Plan: Priced at $25 per month, designed for up to 500 members
  • Team Plan: Available at $50 per month, allowing up to 500 members.
  • Business Plan: Priced at $199 per month, it is suitable for a membership of up to 500 individuals.


  • Minimalist approach to blogging
  • SEO-friendly features
  • Clean and simple user interface
  • Focus on content.


  • Smaller community and ecosystem than WordPress
  • Fewer themes and plugins are available.
  • May require some technical knowledge to set up and maintain.



Medium has a built-in community of readers and writers who are interested in a wide range of topics. This means that when you publish a story on Medium, it is automatically exposed to a large audience of potential readers.

You can also build your audience on Medium by engaging with other readers and writers. For example, you can:

  • Follow other writers whose work you enjoy.
  • Leave comments on their stories.
  • Participate in medium publications.
  • Write stories in response to other writers' stories.

By engaging with the Medium community, you can build relationships with other writers and readers and get your work in front of a wider audience.

Medium is an SEO-friendly platform. This means that Medium articles are typically well-ranked in search engine results pages (SERPs). This is because Medium has a number of features that help with SEO, such as:

  • Clean code
  • Fast loading times
  • Schema markup

Medium also has a number of features that help you distribute your articles to a wider audience. For example, you can:

  • Share your articles on social media.
  • Submit your articles to the Google Search Console.
  • Promote your articles on Medium by joining relevant publications and using relevant tags.


Medium offers a free plan that includes unlimited articles and readers. Paid plans start at $5/month for ad-free reading and unlimited story highlights.

Medium also offers a team plan that includes additional features such as custom branding and advanced analytics. The team plan costs $50 per month.


  • Built-in community of readers and writers
  • SEO-friendly platform
  • Wide distribution reach
  • Easy to use


  • Limited customization options
  • No ownership of the content
  • Not ideal for monetizing your blog

 What do People Consider When Deciding Between These Blogging Platforms

Below is a table showing you how people decide between these platforms:

Factor WordPress Ghost Medium Substack
Ease of UseGoodGoodExcellentExcellent
Customization and FlexibilityExcellentGoodLimitedLimited
PricingFree and paid plans availableFree and paid plans availablePaid plans onlyPaid plans only
HostingSelf-hosted or hosted by a third-party providerHosted by Ghost.orgHosted by MediumHosted by Substack
SEO CapabilitiesExcellentGoodGoodGood
Performance and SpeedGoodGoodExcellentExcellent
Support and CommunityExcellentGoodGoodGood
Monetization FeaturesExcellentGoodLimitedGood
Integration CapabilitiesExcellentGoodGoodGood
Content Export/Import CapabilitiesGoodGoodLimitedLimited
Compliance and PrivacyGoodGoodExcellentExcellent
Email Marketing and Social Media IntegrationGoodGoodLimitedLimited



From this table, you see that WordPress is preferred under a significant number of conditions. However, let's make you understand this table better.


  1. Ease of Use: People go for a user-friendly interface that requires little to no technical expertise, with possible drag-and-drop editors, easy content publishing, and management. The medium is that one interface. 

Medium is the easiest-to-use blogging platform of the four. It has a simple and intuitive interface, and users can start writing and publishing content immediately, without any prior experience. Medium also offers a number of features that make it easy to format and edit content, such as drag-and-drop image insertion, real-time previewing, and a variety of pre-built text styles.

  1. Customization and Flexibility: Bloggers look out for the availability of themes and plugins/extensions to customize the look, feel, and functionality of their website. Bloggers also look out for how flexible the platform is. 

WordPress is the most customizable and flexible blogging platform of the four. It offers a wide range of themes and plugins that can be used to change the look, feel, and functionality of a website. WordPress is also self-hosted, which gives users complete control over their website.

  1. Pricing: Users look at the cost of using the platform, including subscription fees, transaction fees, the costs of premium themes or plugins, and the availability of free plans or open-source options.

Medium and Substack both offer free plans, which allow users to start blogging without any upfront costs. However, the free plans on both platforms offer limited features and functionality. For example, the free plan on Medium does not allow users to publish custom domains, while the free plan on Substack does not allow users to monetize their newsletter.

However, when you look at what you pay for a domain name to freely use WordPress, it looks reasonable.

  1. Hosting: Medium, Ghost, and Substack are both hosted platforms, which means that users do not need to worry about setting up or managing their own hosting. This can be a major advantage for users who do not have any technical experience. 

WordPress, on the other hand, is self-hosted or hosted by a third-party provider. 

  1. SEO (Search Engine Optimization) Capabilities: Users look out for built-in SEO tools, compatibility with SEO plugins, and ease of optimizing content for search engines.

WordPress offers the best SEO capabilities of the four platforms. It has a number of built-in SEO features, such as clean code structure, custom permalinks, and meta descriptions. WordPress is also compatible with a variety of SEO plugins that can be used to further optimize content for search engines.

  1. Performance and Speed: Medium and Substack both offer excellent performance and speed. Their websites load quickly and are responsive on all devices.
  2. Support and Community: Users consider the availability and quality of customer support, community forums, documentation, tutorials, and other resources of a good blogging platform.

WordPress has the largest and most active community of any blogging platform. This means that users can easily find help and support if they need it. There are also a number of WordPress resources available online, such as tutorials, documentation, and forums to get live help from other users.

  1. Security: Medium and Substack are both hosted platforms, which means that they take care of security for their users. Both platforms use HTTPS encryption and have a number of other security measures in place, making their security tighter than the other two platforms.
  2. Scalability: Users look for blogging platforms with the ability to handle growing amounts of content and traffic as a site or business grows.

WordPress is the most scalable blogging platform of the four. It can handle a large amount of traffic and content without any problems. WordPress is also used by some of the largest websites in the world, so that alone is proof of its scalability.

  1. Monetization Features: WordPress offers a wider range of monetization options, including subscription management, e-commerce capabilities, and advertising integration. WordPress also has a larger community of developers and plugins, which means that there are more options available for monetizing your WordPress site.
  2. Integration Capabilities: WordPress offers the best integration capabilities of the four platforms. It is compatible with a wide range of third-party tools and services, such as email marketing platforms, social media, and analytics tools like Deepbux. WordPress also has an API that can be used to create custom integrations.
  3. Content Export/Import Capabilities: Bloggers prefer platforms that make it easy to migrate content to and from other platforms. 

WordPress offers the best content export and import capabilities of the four platforms. It has a number of built-in tools and plugins that can be used to easily export and import content.

  1. Compliance and Privacy: Users tend to go for blogging platforms that comply with legal and privacy standards, including GDPR, ADA, etc., and have features for managing user data securely. 

Medium and Substack both take care of compliance and privacy for their users. Both platforms comply with all applicable laws and regulations, and they have a number of features in place to protect user data.

  1. Analytics: Users go for platforms with built-in analytics or compatibility with analytics tools to monitor site performance, user behavior, and other metrics. 

WordPress and Ghost both offer great analytics features, with WordPress having the upper hand as the platform most analytics are compatible with.

  1. Email Marketing and Social Media Integration: WordPress and Ghost are the best platforms for email marketing and social media integration because they offer tools for managing email marketing campaigns, social media posts, and other digital marketing efforts.


Comparison table of features and pricing

Below is a table comparing the four blogging platforms:

Feature WordPress Substack Ghost Medium
Ease of use Simple Easy Medium Very easy
Flexibility and customization Very high High Medium Low
Monetization options High Medium Medium Low
Community and support High Medium Medium High
Free plan Yes Yes Yes Yes
Paid plan $2.95/month for hosting and $12/year for a domain name Starts at $8/month Starts at $9/month Starts at $5/month


Tips for choosing the right blogging platform for you

Consider the following factors when choosing a blogging platform:

  • Your goals and needs: What do you want to achieve with your blog? Do you want to build a community, share your thoughts and ideas, or monetize your content?
  • Your budget: How much money are you willing to spend on your blog?
  • Your technical skills: How comfortable are you with setting up and managing a website?
  • Your desired level of customization: How much control do you want over the look and feel of your blog?
  • Your desired level of support: How important is it to you to have access to a community of users and developers who can help you with your blog?

Once you have considered these factors, you can start to narrow down your options. You can also do these:

  • Read reviews of different blogging platforms. This can give you a good sense of the pros and cons of each platform.
  • Try out a few different platforms before you commit. Most blogging platforms offer free trials, so you can experiment and find the one that best suits your needs.
  • Ask for recommendations from other bloggers. Talk to other bloggers in your niche and see what platforms they recommend.



Each platform has its own unique strengths and weaknesses; however, if you want full control over your website and content, then WordPress is the best platform for you. WordPress is the most flexible and customizable platform, with a wide range of themes and plugins available. Deepbux is one plugin that will help you analyze customer activity on your content. However, WordPress can be more difficult to use than the other platforms, and it requires you to manage your own hosting. Nonetheless, it is a better choice than the other platforms because of its affordability and flexibility.

No matter which platform you choose, it is important to optimize your blog for SEO. SEO optimization can help you rank higher in search engine results pages (SERPs), which can lead to more traffic to your website or blog. Deepbux is a powerful tool that you can use in this regard. Monitor your traffic and customer activity on your website using Deepbux.

We hope this article has helped you learn more about the different blogging platforms available and choose the right platform for your needs.


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